Toy Industry
The global toy industry is rapidly approaching—and expected to exceed—the $100 billion market size, with new products entering the market every day. As competition continues to grow, creating toys that stand out in quality, safety, and design has become more challenging than ever.
Simplifying the Path from Idea to Product
Built for More Than Visual Appeal
At CGG, we approach product development with the understanding that success is driven by execution—not just ideas. Turning a concept into a finished product requires careful planning, technical expertise, and dependable manufacturing partners.
Well-made products are the result of intentional choices around function, materials, compliance, and long-term performance. Each stage—from early design to final production—plays a critical role in ensuring the product meets market expectations and operational standards.
To make this process efficient, CGG connects you with proven designers, trusted factories, and an experienced global supply network. We coordinate the full workflow, helping you avoid costly mistakes and manage everything from development and sampling to production and logistics at scale.
Identify the Right Opportunity
Stand Out Across Leading Toy Categories
Our team brings hands-on experience across the toy market, helping brands identify where demand, creativity, and commercial potential intersect. We support product development that aligns with current buying trends while meeting expectations for quality, safety, and performance.
Below are several high-growth toy segments where thoughtful design and strong manufacturing execution make the biggest impact.
Outdoor & Active Play
Creative & DIY Kits
Collectibles & Character Figures
Board Games & Brain Puzzles
Infant & Early Learning Toys
Knowledge Hub
Related Resources
Explore each stage of the product development process through our curated collection of insights.
Frequently Asked Questions – Toy Product Development
CGG supports a wide range of toy categories, including infant & toddler toys, educational toys, board games, puzzles, collectibles, outdoor play items, and creative DIY kits. Whether you’re refining an existing concept or starting from a blank page, we tailor the development process to your product goals.
No. CGG works with startups, growing brands, and established companies alike. We regularly support first-time founders as well as experienced businesses looking to expand or optimize their toy product lines.
Our process covers everything from early research and concept development to engineering, factory sourcing, sampling, and production. Each stage is structured to reduce risk, control costs, and ensure your toy is ready for large-scale manufacturing and market launch.
Yes. We connect you with vetted toy manufacturers that match your product requirements, budget, compliance needs, and target markets. We manage factory evaluation, pricing alignment, and communication to ensure a smooth sourcing experience.
CGG supports major international toy safety standards, including ASTM F963, EN71, CPSIA, and other region-specific requirements. We work closely with factories and testing partners to ensure materials, design, and production meet required compliance guidelines.
Costs vary depending on product complexity, tooling requirements, materials, testing needs, and order volume. After understanding your project scope, we provide a transparent cost breakdown so you can plan confidently before moving forward.
Timelines depend on design complexity and manufacturing requirements. On average, toy development can take anywhere from a few months to longer for more complex projects. CGG focuses on streamlining each stage to reduce unnecessary delays.
Developing toys independently often involves higher risks, supplier uncertainty, and compliance challenges. CGG brings industry expertise, trusted factory access, and a structured process that helps you save time, avoid costly mistakes, and launch with confidence.